Because Raising Them Is The Main Thing—The Rest Should Be Easy
Parenthood is full — full of love, full of chaos, full of moments that make it all worth it. Nowadays exists to meet you in the middle of it all, with pieces that are as effortless as they are essential. We believe in keeping things simple, thoughtful, and made to last — so you can focus on what really matters.
Every order contributes to change. We proudly donate 1% of every sale to Children's Ground, a First Nations organisation driving long-term change through First Nations culture and leadership, transforming education, health, wellbeing, employment and community life